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Tribell utilises its team’s deep operational know-how and granular monitoring and analysis of macro and micro trends to deploy bespoke residential investment strategies.
As a vertically integrated residential investment management platform with comprehensive capabilities across the UK living sector, we currently manage over £200 million in residential assets and £750 million across the wider group.
Our fully integrated approach delivers institutional-grade management, operational efficiency, and long-term value creation.
Our Focus
Tribell has extensive capabilities across student accommodation and PRS sectors, delivering the following services:
Investment Management
Tribell delivers end-to-end bespoke capital investment strategies. We leverage deep sector insight and established relationships across principal, agency, and banking networks for deal sourcing, and deliver disciplined underwriting and rigorous due diligence from a granular analysis of market-specific dynamics, ensuring every acquisition is optimised for performance, compliance, and long-term value creation.
Asset Management
Tribell delivers comprehensive residential asset management, combining income optimisation and property repositioning with the expertise of our development and operations teams to maximise value at every stage of the investment lifecycle.
Operational Management
Tribell has deep sector experience, which can be tailored to meet the specific requirements of our capital partners. From either overseeing the establishment and stabilisation of an in-house, integrated platform or by delivering services on a 3rd party management basis, Tribell will deliver streamlined operations and maximise efficiency across all functions.
Development Management
Tribell has extensive experience in the management of complex development projects. Utilising our trusted network of highly skilled advisors, the team has a proven track record of delivering complex planning consents, change of use and redevelopment of assets.
Our Approach
Experience-Driven: Our senior team brings 20+ years of multi-sector residential operational expertise, ensuring informed decision-making and best-in-class management across every portfolio.
Technology - Enabled
Leveraging a proprietary management platform developed over two decades, we enable efficient, precise oversight and monitoring of highly granular portfolios by our senior management team.
Methodology - Focused
Robust, detailed management methodologies guide all teams, ensuring strict adherence to well-established processes while minimising bottlenecks and errors.
Insight - Driven
KPI platforms deliver operational teams with real-time data audits and early-warning indicators, facilitating task prioritisation and quality control. The same data models provide investors and clients with comprehensive insights, including investment performance, asset management, and financial reporting.
Full-Service & Lifecycle Engagement
Our integrated operational functions allow business plan milestones and key performance indicators to be clearly identified, tracked, and monitored by the senior management team throughout the entire investment lifecycle.
Management Team
Victoria Campbell
CEO
25+ years of experience in the real estate industry, including business development, capital raising, overseeing investment acquisitions and operations.
At Tribell, Victoria is the CEO responsible for business operations and on-going performance of funds under management.
Linus Forsberg
Partner
26 years of experience from working across the European and US real estate markets. His experience includes business operations, fund management, investment, and financing.
At Tribell, Linus leads the equity raising and investor relations work.
He holds two real estate MSc degrees and serves on the Advisory Board for Real Estate Economics and Finance at The London School of Economics.
Anthony Koczan (ICAEW)
CFO
13+ years of experience in finance, focusing on investment, development and property management.
At Tribell, Anthony heads up our corporate finance team with oversight of our OpCo finance and HR functions that deliver tenancy finance, property finance, HR and payroll.
Winston Luk
Managing Director Investment
15+ years of experience in commercial real estate with a particular focus on transactions, structuring, financing and asset management.
At Tribell, Winston is responsible for investment management, including underwriting, transaction execution and debt sourcing and client reporting.
Jonathan Osborne
Managing Director Property
20+ years of experience in the real estate industry, including asset management, quality management strategies, property mobilisation and handover.
At Tribell, Jonathan is responsible for the property teams: property & facilities management, property compliance, development and asset management. He works closely with the operational teams to drive asset performance and values
Lottie Ritchie
Managing Director Customer Operations
15+ years of experience in operational real estate with deep experience in business project management, business systems development, business support services and customer facing operations.
At Tribell Lottie has responsibility for the marketing, lettings, customer experience, property services, support services and tenant finance teams.
Track Record
Our senior team has:
20 Years
Average experience within the industry
>£5bn
of funds managed
>£4bn
Transacted in direct property across Europe
>£1.2m AUM
Across sectors
+16,000 beds
Managed across PBSA and HMO portfolios
>£100m
Capital deployed across sectors
Key Personnel
Rachel Brown
Development Director
Sarah Mcleod
Finance Director
Jake McEnery
Acquisitions Manager
ESG
Our ESG vision underpins all of our strategies, with four key principles:
E
Environmental
Fabric first approach – evaluate and upgrade the buildings
Investigate options for renewable energy sources, and limit reliance on non-renewables
Educating tenants to reduce energy usage through targeted strategies
Invest in digital monitoring systems to drive operational effectiveness and provide accurate real-time updates on energy consumption
S
Social
Tenant behaviour supported by supply chain strategies, allow for focus on environmental impact
Engage with wider community to ensure our operational policies consider their needs
Implement appropriate philanthropy partnerships and programmes
G
Governance
Tribell has developed and implemented 15 policies that govern our business activities; from suppliers code of conduct, diversity and inclusion to risk management
Each of these policies has a Board Member responsible for oversight and the wider team performance is benchmarked against adherence with these policies
Third party verification of adherence to these policies is conducted at regular intervals
1. To develop and operate safe and secure assets in a responsible way
2. To act in the interests of our stakeholders
3. Respect and protect the environment
4. Act in a responsible way in the communities within which we operate